“You don’t have to be great to start, but you do have to start to be great.” - Kirk Layfield
American Heart Association Emergency medicine courses:
Advanced Cardiac Life Support (ACLS) certification
Basic Life Support (BLS) certification
Fitness Assessment / Programs:
We can assess your current fitness program, if any, and custom design a program to meet your needs whether you ride motocross, play football, basketball, baseball or you are an occupational athlete such as police
officer or firefighter.
Services include:
- Body Composition Analysis
- Evaluation used to determine the ratio of body fat versus lean muscle tissue.
- Custom Program Design
- Sports conditioning, Occupational athlete, general fitness, weight management and physician prescribed programs.
- How to shop/What to shop for at the grocery store
- Resting Metabolic Rate
- Test to determine the largest component of total caloric expenditure.
- Sports Nutrition
- Looking for a way to improve your performance? ITS offers 30 years of experience along with the appropriate test to custom design a caloric plan including supplementation to help you achieve your goals.
- VO2 Max
- Test used to determine maximum capacity of individual’s body to transport and utilize oxygen during exercise.
- Wellness Blood Test
- 17 Individual tests used, as needed, to determine overall health including cardiac markers, liver function and energy levels.
- Weight Management
- ITS has partnered with ediets.com to provide a weight management program that makes sense. Click on the link below to get started now.
ITS Personal shopper - Not sure which nutritional supplements are right for you? Confused on what piece of fitness equipment will best serve your needs?
Let us do the shopping! We can save you time and money by putting together packages of nutritional supplements, exercise equipment and/or fitness gear that best suit your specifications, needs, personal style and budget.
The ITS personal shopper program provides a complimentary consultation to determine your fitness and nutrition needs. We then purchase your products through our wholesale distributors and pass the savings on to you.
Nutritional supplements- Click on the banner below to go directly to the nutrition superstore
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Personal Training:
Personal Training- Sports Conditioning and Occupational Athlete Specialist
1/2 hour session $35 in gym, $40 in home, Discounts available for 20 plus sessions.
1 hour session - $55 in gym, $65 in home, groups rates available.
Personal Training Network- (PTN) :
If you are a personal trainer looking to increase your client base, join our Personal Trainers Network. ITS is a national company with customers from coast to coast looking for quality personal training services and our staff is often overbooked. Take advantage of our overflow by registering with PTN so we can refer some of our customers your way. ITS keeps a complete Bio, history and list of qualifications for each trainer so we can refer clients that will fit your training style. The $10 monthly membership includes our monthly newsletter, unlimited referrals, ability to buy nutritional supplements for your clients at wholesale prices, as well as use of any of our others services to assist your clients.
Complete the PTN network registration here :
Solo Trainer:
Fitness in the palm of your hand. A personal training kit designed to be used on your own with exercise explanations and pictures.
Solo Trainer card system= $30.
Complete exercise routines also available:
4 week solo trainer workout routine -$20
8 week solo trainer workout routine - $35
12 week solo trainer workout routine- $50
Speaking Engagements/Motivational Speaking:
Looking for a way to make your event something special or to give your team or club an advantage? Innovation Training Systems owner Kirk Layfield has been a coach and mentor to many of today’s top athletes and business professionals. Topics can include Fitness, Nutrition, Sports Medicine, Strength and Conditioning for athletes, Fitness for the Occupational athlete and his experience as a Strength and Conditioning Coach for The University of Florida from 1991-1993 under Head Coach Steve Spurrier. Please contact us for details or to schedule for your event.
Commit to Be Fit :
The ITS "Commit to Be Fit" program is built upon a scientific foundation of wellness for each client. All of our programs start with a one-on-one consultation to determine your specific goals and how we can help you achieve those goals. We take the time to develop a fitness program specifically for your needs. Our nutrition component is one of the best in the country because it is based upon your blood work and any deficiencies that may be present. With this information, we assist you in developing healthy eating habits with food choices that you enjoy and which are readily available in your grocery store. In most cases, we recommend a supplement package; however, this is strictly based upon your individual age, activity level, vitamin & nutrient deficiencies, specific needs and/or special circumstances.
Please feel free to email or call for more information, or to schedule your personal consultation appointment. Clients may be required to obtain authorization from their physician prior to participating in any fitness and/or nutrition program. If you don't have a physician, one of ITS' medical staff will be glad to assist you in obtaining the proper authorization.
Occupational Health:
ITS has created the ultimate package to help keep your Company's employees healthy and productive. Our Occupational Health Division can provide pre-employment physicals, annual physicals that include a wellness checkup and drug testing.
Wellness Blood Testing:
The ITS Wellness Division leads the way in putting athletes at the front of the pack. Our signature series blood testing allows us to provide the optimal nutrition your body craves. For many years athletes have used these services to dominate the competition. They are now available to everyone! Let us show you how our wellness blood testing services can help you obtain your health goals.
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