“Innovation is a process of change, you have to change your mind and your body” - Kirk Layfield
Innovation Training Systems (ITS) is a fitness, nutrition & wellness consulting and healthcare education business. We are dedicated to serving the needs of amateur, professional and occupational athletes, as well as those who aspire to be the best they can be in everyday life – no matter what they do. We also offer convenient education programs for the healthcare, wellness and fitness industry..
ITS is owned and operated by Exercise Physiologist / Firefighter / Paramedic / Former Professional Motocross rider, Kirk Layfield, who originally hails from Gainesville, Florida and now resides in Clermont, Florida.
Kirk started ITS in 1993 after working with The University of Florida football program as a strength and conditioning coach for 3 years. A lifelong competitor in many sports, Kirk is most recognized for his accomplishments in the motocross world. Kirk competed for over 35 years; 20 of those at the professional level with multiple national, regional and state titles to his credit. Having retired from professional competition, Kirk remains active in motocross as a Veteran rider/racer, journalist/columnist for Florida Motocross magazine (FLMX), Florida Trail Riders magazine (FTR), Racer X magazine and Racer X Virtual Trainer. He is also a member of various Sports Medicine teams that focus on Extreme Sports. In addition to his athletic experience, Kirk has over 25 years experience in many different capacities within the health and fitness industry including personal training, physical therapy, strength and conditioning, sports medicine and emergency medicine..
 Kirk is a graduate of The University of Florida having earned undergraduate and graduate degrees in Exercise and Sport Sciences with emphasis in Exercise Physiology and Sports Medicine. Kirk also holds an Associates Degree from Valencia Community College in Emergency Medical Services. In addition, Kirk is currently working towards a Doctorate in Naturopathic Medicine to better assist his clients.
Education, Experience and Passion for competition and Life is what ITS is all about. We are here to help you achieve your goals and would appreciate the opportunity to work with you. Please feel free to contact us about any of our products or services. ITS gives you the Power to Perform!
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