“Innovation is a process of change, you have to change your mind and your body” - Kirk Layfield
Innovation Training Systems (ITS) is a fitness and nutrition consulting business dedicated to serving the needs of amateur, professional and occupational athletes as well as those who aspire to be the best they can be in everyday life no matter what they do. We also offer convenient online education for the health, wellness and fitness industry.
ITS has also partnered with some of the nation’s leaders in fitness equipment, nutritional supplements, health and wellness products, sports equipment, motocross gear, motorcycle hard parts (OEM) and sports apparel for all your clothing needs. We have done all the work to find you the best deals on everything you need to have the Power to Perform!
ITS is owned and operated by Exercise Physiologist / Firefighter / Paramedic / Former Professional Motocross rider, Kirk Layfield, who originally hails from Gainesville, Florida and now resides in Clermont, Florida.
 Kirk started ITS in 1993 after working with The University of Florida football program as a strength and conditioning coach for 3 years. A lifelong competitor in many sports, Kirk is most known for his accomplishments in the motocross world. Kirk competed for over 30 years; 20 of those at the professional level with multiple national, regional and state titles to his credit. Although Kirk has retired from competition, he remains active in motocross as a journalist / columnist for Florida Motocross Magazine (FLMX), Florida Trail Riders Magazine (FTR), Racer X magazine and Racer X virtual Trainer, as well as being a member of several Sports Medicine teams that focus on Extreme Sports. In addition to his athletic experience, Kirk has over 20 years experience in many different capacities within the health and fitness industry including personal training, physical therapy, strength and conditioning, sports medicine and emergency medicine.
Kirk is a graduate of The University of Florida having earned undergraduate and graduate degrees in Exercise and Sport Sciences with emphasis in Exercise Physiology and Sports Medicine. In addition, Kirk holds an Associates Degree from Valencia Community College in Emergency Medical Services.
Education, Experience and passion for competition is what ITS is all about. We are here to help you achieve your goals and would appreciate the opportunity to work with you. Please feel free to contact us about any of our products or services. ITS gives you the Power to Perform!
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